Tuesday, December 11, 2007

Christians Protest Removal of 'Christmas' in Holiday Advertising

It used to be that retailers would call the famous holiday plant for what it was – a “Christmas tree.”

But current trends in Christmas advertising reveal that many stores are replacing references to “Christmas” with what they feel is a less offensive description of their products.

K-Mart, owned by Sears Holding Corporation, is the target of an e-mail alert issued by one Christian legal group for its renaming of “Christmas trees” to “holiday trees” or simply “trees” in its advertising.

According to the Fla.-based Liberty Counsel, when one of its supporters asked K-Mart for an explanation of the company’s disregard for Christmas, a Sears Holding Corporation representative said the company replaced the phrase in order not to draw complaints from non-Christians.

Read more of this story on The Christian Post.

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