FIRST-PERSON: Is your church sending mixed messages?

NASHVILLE, Tenn. (BP)--As you sit at home –- or in your office –- reading this story, your church continues to communicate many messages to your community.

Right now, someone is reading your church sign while driving by your church. Another person is studying your small ad in the Yellow Pages. A young couple is checking out your church website. Neighbors are watching your church van drive down the main road in your town. A newcomer to the area is listening to your church answering machine message, after business hours, to find out about the times of services.

If you don't present one clear and inviting message for your church through every touch-point, then a single weak communication can counter all of the strong church promotion you are working so hard to build.

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