Drinks firm enlists Jesus to sell spiritual water

NEW YORK (Reuters Life!) - A drinks company is banking on some divine help in a new venture -- selling spiritual water in bottles featuring Jesus and carrying prayers -- despite warnings this promotion could backfire.

Spiritual Brands Inc, a start-up company from Florida, is hoping to make a splash in the competitive bottled water market, worth over $11 billion a year in the United States alone, with its new Spiritual Water.

Available in 10 varieties, one flavor "Balance" features a picture of Jesus on the front with The Lord's Prayer on the back in both English and Spanish while "Focus" carries a likeness of the Virgin Mary.

Read more of this story on Reuters.

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