Podcast Audience Grows 40% In One Year

While mainstream coverage may not reflect it yet, podcasting is rapidly moving towards mainstream adoption.

According to a new e-Marketer report, a January 2008 Arbitron-Edison Media Research study found that podcast use is exploding:

• The podcast audience has grown nearly 40% in the last year.
• Podcasting reaches 18% of the US population, up from 13% a year ago.
• Podcast adoption is accelerating. A year ago, we reported that the podcast audience had grown 18%, less than half of last years growth.
• An estimated 23 million, or 9% of Americans have listened to a podcast in the past month.

Read more about this report on Podcasting News.

NOTE: The JCEA has a podcast ministry called Walking With The Giant".