Podcasting Audience Up 18% Since Last Year

Podcasting News -- The audience for podcasts has grown 18% in the last year, according to an upcoming report from Edison Media Research. Awareness of podcasting has grown even more, jumping from 22% in 2006 to 37% in 2007.

At the Corporate Podcasting Summit, held March 19-20 in London, Edison Media Research VP Tom Webster gave a preview of their latest research on podcasting. Webster’s statistics suggest that podcasting, like other Internet media, is growing rapidly, drawing attention away from other media.

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