Bishop leads campaign to re-brand Halloween

The Anglican Bishop of Shrewsbury is to give away hundreds of apples to shoppers and commuters in Shrewsbury Town from on Monday 29 October as part of a Church of England campaign to re-brand Halloween and change permanently the way the festival is celebrated.

Each apple carries a sticker which invites people to visit a dedicated website and donate a cash 'Halloween treat' to The Children's Society, helping the charity's work in caring for and supporting young people in need.

The Bishop of Shrewsbury, the Rt Rev Dr Alan Smith, said: "I would encourage everyone to visit the Halloween Choice website and help transform Halloween. The website includes resources for parents, schools and church congregations, many of whom will be running alternative Halloween events and raising money for The Children’s Society."

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