Study: 'Christian' Movies Earn More than those with Sex, Obscenities

A recent study that looked at top box office movies from 1998 through 2006 has found that films with a strong Christian worldview tend to perform better at the theatres than those that include explicit sex and nudity and/or extreme foul language.

The study, which is a dissection of a larger 120-page report that spans nine years, was written up by Dr. Ted Baehr, publisher of MovieGuide - a Christian movie review publication that attempts to alert parents of movie subject matter. It shows that “Christian” films – films with a strong Christian worldview – make anywhere from two to seven times more in ticket sales than those with explicit sex and nudity.

The findings are far different than the “sex sells” formula that has been a cliché trademark of American advertising, which uses it to legitimise media’s use of mature content.

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